Why the Go Daddy Superbowl Ads with Danica Patrick were Perfect
Thursday, February 11, 2010 at 11:52AM I heard a number of people gripe that none of this year's Superbowl commercials were that good. I especially heard a number of you out there say the Go Daddy Superbowl commercials with Danica Patrick weren't that good.
The concept is tired. Give it a rest... etc, etc...
Honestly, do you armchair critics even know what the fuck you're talking about?
I understand a number of you measure "how good" a commercial is by some kind of artistic yardstick.
In truth, the only metric a commercial needs to be measured by is how much revenue did it generate and, secondarily, how much brand awareness did it create?
Both Go Daddy ads in the Superbowl created instant and massive spikes in traffic to GoDaddy.com and were responsible for once again shattering the company's previous year's record setting sales for the event.
Go Daddy was also the only company to really leverage the power of social media and the internet. Their commercials were once again discussed and written about by major news outlets in print, on the net and on TV.
And above all generated millions in revenue for the company and many thousands of new customers.
So really, the results speak for themselves. You may not like the "artistic" content of those ads go but as far as effectiveness goes, those Superbowl ads not only hit it out of the park but were dead, solid perfect.
Just my two cents...
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2010, GoDaddy, ad, commercial, danica patrick, go daddy, superbowl in blog 
